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Posts Tagged ‘Martha Stewart’

We recently blogged about Pinterest copyright issues and the careful measures businesses must take when creating a company Pinterest account. In a nutshell, everything pinned must have either been generated by the owner of the Pinterest account or is content that the user has explicit rights to or written permission to post.

What if you’re just an average Pinterest user looking for ideas to redecorate your house, DIY tips, or you want to visually browse locales for your next vacation?

My advice – though in no way legally sound – is to use your discretion. You’re an individual using the site for recreation, not a business trying to make a profit, a big sticking point for copyright suits. For example, websites like MarthaStewart.com have a button that lets you easily pin the site’s vast database of craft, cooking and home and garden ideas. According to TechDirt, it’s the top social referrer for MarthaStewart.com with more traffic than Twitter and Facebook combined. Martha Stewart wants you to pin away!

But there are still many unknowns when it comes to how Pinterest copyright violations will be dealt with. Will there be a YouTube-like approach with illegal videos being pulled and accounts closed when necessary, or will this be another Napster situation where 12-year-old girls find themselves in the middle of a hefty lawsuit?  We’ll keep close tabs on the situation; in the meantime, take a look at your existing pins to avoid any trouble.

Thinking about what you are pinning and how you create the pin will help you stay in the clear.

  • Websites have the option to prevent its content from being pinned, don’t try to find a way around this.
  • Give proper credit to the original source. Make sure that the creator is mentioned in your pin and that it links back to the original webpage.
  • Don’t include the recipe or instructions in the body copy of the pin, make sure your followers will have to click on the link to the original post for more details after being enticed by the photograph.
  • Avoid pinning material that equates to someone’s livelihood. In other words, shots from professional photographers, artwork, choreography and other original designs that could be for sale are strictly off-limits.
  • Think about the content you want to pin. A clothing company should be receptive to a user pinning one of its outfits if you take the time to link back to the site where you can purchase the apparel. A landscape photographer probably won’t appreciate you pinning his or her stunning waterfall shot.

Most will enjoy the benefits that pinning can bring. Remember, the site is just for imagery so if you want to know the instructions or background behind the post, a proper pin will lead you to the website or blog that originally posted the idea, creating increased traffic for the content creator.

So just use common sense. Before pinning think about the content and if its creator would want it shared with the world.

 

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